Dunkin' Drops Week-Long Donut Day Deals & Stoney Clover Lane Collab

The expanded Stoney Clover Lane collection drew inspiration from classic Dunkin' staples, including donuts, iced coffee, and Refreshers, all reimagined with Stoney Clover Lane's signature aesthetic. Among the standout items was the Dunkin' Iced Coffee Crossbody Bag, priced at $98, which featured a coffee cup shape with straw details and an orange strap. Other offerings included a Dunkin' Donuts Small Pouch, a zippered pouch designed to look like a donut box with colorful donut graphics, also priced at $98. A double-sided circular Dunkin' Donut Pouch, showcasing the popular Strawberry Frosted with Sprinkles donut on each side, was available for $88. The collection also included a Dunkin' Donuts Micro Pouch for $68, various Dunkin' Donut, MUNCHKINS®, Iced Coffee, and Refreshers Bag Charms ranging from $58 to $68 each, and collectible Dunkin'-inspired Patches for $18 each, featuring Sprinkle Donut, Iced Coffee, and Refreshers designs. A Dunkin' Donuts Patch Set with six donut-inspired designs completed the collection at $58.

Jill Nelson, Dunkin's Chief Marketing Officer, commented on the extensive festivities, stating, "National Donut Day is one of our favorite traditions at Dunkin', and this year we're making it even sweeter for our guests." She further added, "From bringing back our free donut offer to expanding our Stoney Clover Lane collaboration and giving Dunkin' Rewards members more ways to join in, we're celebrating all week long." Kendall Glazer and Libby Glazer, Co-Founders of Stoney Clover Lane, also shared their enthusiasm for the partnership. They noted, "The response to last year's collection truly blew us away, so we knew we had to come back even bigger – and even sweeter – this time around," explaining that "every piece was designed to celebrate the pride and joy Dunkin' lovers bring to National Donut Day."

This expanded celebration and collaboration underscore Dunkin's ongoing strategy to broaden its brand presence beyond its traditional food and beverage offerings. The company, founded in 1950, has grown to become the largest coffee and donut brand in the United States, selling billions of donuts and MUNCHKINS® donut hole treats globally each year. Its engagement in lifestyle and fashion partnerships, like this one, reflects a modern approach to brand marketing.

The success of the 2026 Stoney Clover Lane collaboration builds on a prior successful partnership in 2025, where a limited-edition collection also reportedly sold out quickly, demonstrating clear consumer demand for such branded merchandise. Dunkin' has also explored other notable brand collaborations, including a limited-edition tote bag designed by internationally known artist MADSTEEZ in partnership with the New York Knicks in March 2026. The brand also engaged in a playful "Donut Party" campaign in 2020, which humorously spoofed the presidential election year with "canDOUGHdates" like Glazed, Jelly, and Boston Kreme, complete with a national television commercial.

National Donut Day itself carries a rich history, having been established in 1938 by the Chicago Salvation Army to honor women who provided donuts to soldiers during World War I. Traditionally observed on the first Friday of June, Dunkin's consistent participation and innovative promotional efforts have cemented its role in the holiday's modern celebration. This continued push into fashion and cultural events positions Dunkin' not just as a food provider, but as a lifestyle brand deeply embedded in popular culture, consistently finding new ways to connect with its audience and keep the brand fresh and relevant.