Ferrari Unveils $640K Luce EV, Challenging Luxury Market Trends

Details of the first all-electric Ferrari began to emerge in June 2024, with initial reports pegging its price at over €500,000. By May 2025, Ferrari announced a three-stage unveiling process, confirming that customer deliveries were slated to begin in October 2026. The powertrain, battery, and technical architecture were first revealed during the company's Capital Markets Day on October 9, 2025. The official name, Luce, which replaced the earlier codename Elettrica, along with details of the interior design, were then unveiled in San Francisco in February 2026. By April 2026, reports solidified the price point at approximately $640,000, or €550,000.

The Ferrari Luce, slated as a 2027 model-year production vehicle, is engineered to impress. It stands as the company's first four-door, five-seater, making it Ferrari's first five-passenger vehicle and its longest production car, slightly exceeding the Purosangue SUV in length. Powering this luxury machine are four synchronous, permanent-magnet electric motors, one at each wheel, generating a combined 1,035 horsepower (1,050 metric horsepower). This configuration allows the Luce to rocket from 0 to 62 mph in a blistering 2.5 seconds, reaching a top speed of 193 mph (310 kph).

Its 122-kWh battery pack, designed and manufactured by Ferrari, is a structural element of the chassis, featuring an 800-volt architecture that supports charging speeds of up to 350 kW. Ferrari estimates a range of 330 miles (530 km) by the European WLTP standard, which translates to approximately 280 miles via EPA methodology. Despite its curb weight of 4,982 pounds (over 2.2 tons), the Luce is equipped with four-wheel steering and an active suspension system derived from the F80, complete with full torque vectoring across both axles. The interior, designed by LoveFrom, the creative studio co-founded by former Apple design chief Jony Ive and Marc Newson, emphasizes tactile physical controls over touchscreens, incorporating materials such as glass, polished steel, matte steel, and strengthened glass. Uniquely, the Luce is engineered to amplify natural vibration sounds from its electric powertrain, a deliberate choice to maintain the visceral sensory experience characteristic of a Ferrari.

According to Ferrari CEO Benedetto Vigna, the company is embracing the challenge of new technologies. "We are convinced that a company demonstrates its leadership when it has the courage to dare and to take on the challenge of new technologies," Vigna stated. "Ferrari Luce was born precisely from this challenge, offering our unprecedented vision of electrification. Never before have we offered our clients such freedom of choice. In line with our belief in technological neutrality, we are the first in the world to combine fully electric, hybrid and combustion engine architectures for sports cars. We have not limited ourselves to innovation in powertrains; with Luce, we have launched a whole new segment in our range."

This strategic pivot places Ferrari at the forefront of luxury electrification, distinguishing it from competitors who have shown hesitation. The introduction of the Luce not only expands Ferrari's product line into a new segment but also redefines what a high-performance, ultra-luxury vehicle can be in an electric age. By offering a fully electric option alongside its hybrid and combustion engine models, Ferrari aims to provide unparalleled choice to its clientele, upholding its commitment to technological neutrality.

First customer deliveries for the Ferrari Luce are anticipated to commence in the fourth quarter of 2026, marking the beginning of a new chapter for the legendary marque. This bold move into the electric future highlights Ferrari's determination to innovate while maintaining its distinct identity in the exclusive world of high-performance automobiles.