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Jordyn Woods Drops New Summer Tote, Inspired By Her Own Travels — Melanin News | Melanin
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Jordyn Woods Drops New Summer Tote, Inspired By Her Own TravelsCelebrity

Jordyn Woods Drops New Summer Tote, Inspired By Her Own Travels

2w ago

Jordyn Woods is setting the tone for summer style, unveiling her latest creation just as the season heats up. The entrepreneur and model's brand, Woods by Jordyn, officially launched the Largo Beach Tote on May 17, 2026. This new accessory marks the inaugural release from the brand's anticipated summer 2026 collection, positioning itself as a must-have for the warmer months ahead.

The Largo Beach Tote, priced at $125, offers consumers two distinct aesthetic choices: a classic natural raffia or a sleek black raffia. Both versions boast a durable raffia exterior, an embossed WOODS logo plate, and a practical button snap closure for security. The design prioritizes versatility and functionality, aiming to cater to the diverse needs of summer activities, from beach outings to extended travel. Its spacious interior is reportedly large enough to serve as a carry-on, accommodating essentials like lip gloss, sunscreen, and phone chargers, making it an ideal companion for sundress season and getaways.

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This launch comes at a strategic moment, aligning with the start of sundress, travel, and beach seasons. Woods by Jordyn's intention is to provide a well-considered accessory that seamlessly integrates into various warm-weather scenarios. The bag's design was personally influenced by Woods' own travel experiences, with reports indicating she created it specifically for her bachelorette trip. She reportedly stated that she "knew I wanted to bring the Largo on my bachelorette trip to St. Barth's, so I made it as a beach bag for myself," and found it to be "the best beach bag" that also "works great as a carry-on."

Woods, born on September 23, 1997, in Los Angeles, California, has built a multifaceted career that extends beyond her initial rise to public recognition. Her journey began in modeling, signing with Wilhelmina in 2015 after being discovered on Instagram. She gained significant visibility through her close friendship with Kylie Jenner and appearances on the reality show "Life of Kylie." Over the years, Woods has diversified her portfolio, venturing into business with a size-inclusive activewear line, SECNDNTURE, launched in August 2018, and a fitness and wellbeing app, FRSTPLACE, released in 2021.

The Woods by Jordyn brand itself has seen an evolution. Initially debuting with leisurewear in January 2023, it underwent a "reborn" phase in August 2025, shifting its focus to footwear, handbags, and jewelry. This strategic pivot signaled a move towards establishing a more crafted and influential presence in the fashion industry. Woods' mother, Elizabeth Woods, a brand manager and photographer, and her late father, John Woods, a television sound engineer, provided a background rooted in creative and business endeavors. Her engagement to NBA player Karl-Anthony Towns in December 2025 has also kept her in the public eye, often seen as a style icon.

The brand's philosophy, as articulated by Woods, centers on the belief that "great design should be accessible and intentional – pieces that feel elevated without requiring a luxury price tag." This ethos aims to empower individuals, making them feel like a "masterpiece" through what the brand describes as "attainable luxury garments." The launch of the Largo Beach Tote reinforces this commitment to inclusivity and functional design within the broader fashion landscape.

Public coverage has generally described the Largo Beach Tote as "chic, on trend, and functional." The natural raffia option is noted for its classic summer elegance, suitable for various resort settings, while the black raffia version offers a sharper, cooler aesthetic. While specific reactions from other public figures have not been widely reported, the bag's reception appears to align with the brand's goal of offering well-considered pieces that resonate with the "lived experiences of the women it serves." This approach has earned the brand recognition for addressing market gaps, notably in offering footwear designed for a spectrum of calf shapes and sizes, moving beyond simple size ranges to encompass proportion inclusivity.

This new release also builds upon previous collections. In September 2025, Woods unveiled a Core Collection that included a "Largo Tote," a sleek, sculptural piece. The current Largo Beach Tote is a distinct, summer-focused iteration, differentiated by its raffia material, button snap closure, and a lower price point compared to the earlier "Largo Tote Black," which featured a cracked texture exterior and zipper closure. The brand's journey has also faced public scrutiny; in January 2023, following its initial launch, a TikTok user criticized the quality of some bodycon dresses. Woods addressed this feedback, acknowledging the subjective nature of opinions while engaging with public perception as her brand continues to expand its footprint in the fashion and lifestyle space.