Megan Thee Stallion Heats Up Miami Swim Week Again

Miami is about to get even hotter. Megan Thee Stallion is bringing her "Hot Girl Summer" brand back to PARAISO Miami Swim Week for a second consecutive year, set to blaze the runway with a fresh, expanded collection on Thursday, May 28, 2026, at 10 P.M. ET. This event marks a significant milestone in the Grammy Award-winning artist's journey from a viral catchphrase creator to a formidable force in the fashion industry.

The highly anticipated show will unveil the second collection from the "Hot Girl Summer" brand, which officially dropped on April 14, 2026. The lineup features a 20-piece collection for women, boasting bold colors and shell-inspired prints, with prices ranging from $18 to $32. But Megan's vision for inclusivity doesn't stop there. This year, the brand is making a major splash with a nine-piece "Hot Boy Summer" menswear line, including swim trunks and tank tops priced at $20. And for the ultimate Hotties, a new pet line will offer "barkini" sets and dog tees with playful phrases like "Hot Dog Summer" and "Little Hottie," retailing between $9.97 and $12.97. The entire collection remains exclusively available through Walmart, both in nearly 500 stores nationwide and online, reinforcing Megan's commitment to making high-style accessible to a broad audience.

This expansion builds upon the immense success of Megan's initial foray into swimwear. The "Hot Girl Summer" phrase, coined by Megan Jovon Ruth Pete herself, first took off in 2019, quickly evolving from a viral motto into a cultural movement. Megan defined it as a lifestyle centered on confidence, self-love, and unapologetic self-expression, encouraging people to be the "life of the party," "kind," "confident," and to enjoy themselves freely. This philosophy has since become the bedrock of her ever-growing entrepreneurial empire, which extends far beyond her chart-topping music career.

Beyond the runway, Megan Thee Stallion has cultivated a diverse portfolio of business ventures. She launched her own record label, Hot Girl Productions, and secured a franchise development deal with Popeyes. Her entrepreneurial spirit also led to a tequila line, Chicas Divertidas, and strategic collaborations with global brands like Nike, Revlon, Coach, and Cash App, where she educated her fans through an "Investing For Hotties" video series. In 2021, she made history as the first rapper to grace the cover of the Sports Illustrated Swimsuit issue, further cementing her status as a cultural icon. Philanthropically, Megan established the Pete and Thomas Foundation in 2022, named after her late parents, which focuses on supporting women, children, senior citizens, and underserved communities, successfully raising over $1.2 million in 2025.

The debut "Hot Girl Summer" swimwear collection, launched in May 2025, was also an exclusive partnership with Walmart. It featured 18 size-inclusive pieces, ranging from XS to 4X and priced between $16 and $28. Megan Thee Stallion personally designed every piece, marking her as the first hip-hop artist to launch an original swimwear brand. The inaugural fashion show at PARAISO Miami Swim Week in 2025 saw her make a surprise appearance on the runway, drawing significant attention with notable attendees like US Olympic gymnast Jordan Chiles and several members of the Love Island Season 6 cast. During the 2025 festivities, Megan was also honored with the Cultural Icon Award at the inaugural Swimwear Icons Honors Night, recognizing her profound impact across music, fashion, and her influence on a new generation embracing bold self-expression.

Megan Thee Stallion has been vocal about the inclusive vision driving her brand's expansion. "I really wanted to expand my reach with this year's collection and bring everyone into my Hot Girl Universe," she stated. "Our brand is all about inclusivity, so it was important for me to design pieces for everyone to kick off the summer in style. It's going to be so much fun seeing the Hotties and their pets wearing their matching looks." Ryan Waymire, Senior Vice President of Women's Fashion at Walmart U.S., echoed this sentiment, remarking, "After the incredible response to Megan Thee Stallion's debut swim collection last year, we're excited to build on that momentum by expanding Hot Girl Summer into a true lifestyle brand." Waymire further emphasized that the new collection "brings Megan's signature confidence, inclusivity and bold style to more customers than ever—at the great value they expect from Walmart."

For the 2026 Miami Swim Week show, NYX Professional Makeup will serve as the official beauty and body artistry partner. Models on the runway are set to showcase the newly launched Caramelt Mami Body Oil, which debuted in April 2026 as part of NYX Professional Makeup's new Fat Oil Body collection. Megan Thee Stallion is the face of this campaign, which highlights a skincare-infused shimmer body oil with notes of caramel and pistachio, enriched with avocado oil and vitamin E for 24 hours of hydration. Denee Pearson, Global Brand President of NYX Professional Makeup, expressed enthusiasm for the collaboration, stating, "When you think of thee body, who better to launch thee body oil with than Megan Thee Stallion?" Pearson added that Megan "perfectly embodies the bold, expressive energy of NYX Professional Makeup."

Megan Thee Stallion also shared her excitement for the partnership, noting, "I'm really excited to be part of NYX Professional Makeup's Caramelt Mami Body Oil campaign and team up with a brand that celebrates boldness, beauty and individuality." She praised NYX for consistently raising the bar in the beauty industry, calling it "the perfect partnership." This global campaign for the Caramelt Mami Body Oil is set to be featured across social, digital, and retail channels, further amplifying Megan's reach and influence.

This latest move solidifies Megan Thee Stallion's position not just as a music superstar but as a formidable business mogul committed to democratizing fashion and beauty. Her "Hot Girl Summer" brand is more than just swimwear; it's a lifestyle statement that champions confidence and self-expression for all, regardless of gender or size. By consistently expanding her brand's offerings and maintaining accessible price points through partnerships like Walmart, Megan is reshaping how celebrity brands interact with their audience, prioritizing broad appeal over exclusive luxury.

As the "Hot Girl Summer" brand continues its rapid ascent, its return to Miami Swim Week with an even more inclusive range underscores Megan Thee Stallion's unwavering dedication to her core philosophy. Her entrepreneurial spirit and commitment to making fashion truly for everyone ensure that her impact will continue to resonate far beyond the stage and into the daily lives of Hotties worldwide.